February 24, 2008
Customers, What They Say...
After several reviews and presentations by a number of possible yellow page vendors, PODS Inc. has selected Sound Marketing Group to be our National Yellow Page Advertising Agency. We believe their philosophy, attention to customer service, knowledge of the business and experience in the industry, will prove to be a valuable asset to corporate, as well as, to all of our franchisees. The advantages to utilizing their services are many, among them are as follows: SMG will ensure a consistent image and message for all participating franchise locations. We will have one contact for all publishers. SMG is able to place advertising directly with all publishers in the U.S. They will provide participating franchisees with pre-approved ad layouts, as well as, access to their in house design services. SMG will offer participating franchisees independent market evaluations, strategic planning and placement of all yellow page advertising, impartial program recommendations, tear pages and much more.
We encourage all of our franchisees to take advantage of the services and the discounts provided by SMG. Enclosed in this package are all the materials necessary to begin participation in the national program. Simply contact SMG using the information provided and they will do the rest.
–Paul Umberg, Chief Administrative Officer
Joyce Van Lines, Inc.
Sound Marketing Group saves us over $20,000 annually without reducing our ad sizes. By placing our advertising through SMG, we are able to take advantage of national discounts and incentives not offered by the local telephone companies. By applying these national discounts & incentives SMG is able to reduce our advertising costs. SMG places all the yellow page advertising for our 8 locations across the country. We have found their yellow page services to be far superior to the other available options. They are responsive, and knowledgeable, and oftenprovide us with additional services that are not part of the advertising agreement.
–Arthur Gronback, Treasurer
?Sound Marketing Group’s, Target Demographics were instrumental in developing and implementing our national yellow page advertising strategy. With input from us, and utilizing their sophisticated demographic databases, SMG was able to rank all directories nationwide according to our criteria. Using SMG’s Directory Ranking Report, we were able to map out our nationwide yellow page advertising program. The program is producing great results. Their expertise in handling acquisitions and mergers, has also proven to be an added value as we grow and acquire new companies.
–Robert Moore, CEO